Making Academic Writing More Digestible

Making Academic Writing More Digestible Academic research provides the basis for many different texts written for many different purposes. Marketing campaigns, proposals, essays - they commonly begin with a writer pouring through pages of research, looking through all the numbers, and determining which needles to pull out of the haystack of jargon and methodology. Learning how to understand and sift through the data and protocol descriptions is often a key talent of the best writers. In this case, knowing how to adapt the academic 4-course meal into a more easily digestible snack becomes crucial in reaching a wide range of people, interests, and reading levels.As with any effective medium, writing requires consideration of the audience. A general audience requires less jargon - and fewer technical details - than a specialized audience expects. Therefore, the first thing to keep in mind is that when adapting academic text, audience engagement is crucial. Most writers will readily admit: academic writing isnt exactly the most exciting (or easy) read. So how does a writer adapt academic writing to get the message across in the right way, and to an expanded audience?This can be done in several ways. The easiest is to pretend that you are explaining the research publication to a friend. How would you describe the gist of the study, and more importantly, what highlights would you choose to point out to be the most convincing data from the research? Would you use words like therefore and furthermore, or would you opt for a more conversational tone? These questions are important to take into account before beginning a rough draft, and should be revisited at the various stages of the editing and final draft process.Making academic writing more digestible is not only a matter of shortening sentences and removing jargon - it involves being able to quickly get to the heart of the matter. While a marketers first impulse might be to simply reword the abstract to achieve this goal, the abstract rarely contains the specifics of the studys goals and aims, or even the exact statistics revealed. These factors are crucial in engaging a more general audience, because they will be the concerns that drive the purpose of the adapted text in the first place.Beyond these general considerations, there are specific tasks a writer can focus on to make the process of adapting an academic text a smoother one.Relax on the formalitiesSome grammar rules are accepted (at least for now) as being set in stone. Take, for example, run-on sentences. Fiction authors get away with it, but I have yet to see any non-fiction writers or copywriters pull it off. Ending with a sentence or clause with a preposition, however - thats an entirely different story.When adapting academic writing for a broader audience, the following grammar rules can be relaxed, making the text seem less stuffy and nondescript.Semicolon usage - semicolons most often connect two independent thoughts and tend to make sentences more convoluted. Its best to avoid them entirely, if possible.Avoiding contractions - most academic writers shy away from contractions, especially sense writing in passive voice tends to circumvent them, anyway. To adapt an academic text to a more mainstream audience, contractions are fine, and can be useful in giving the writing a more approachable voice.Referencing the source of every fact - the research approval and monitoring process demands that researchers state every source theyve taken from in their writing. This is such a focus within academic circles that researchers must almost be overly cautious about making a statement of fact or relevant theory that isnt referenced by previous studies.A lot can be learned from the appendixThe graphs and charts that are usually included in the Appendix of a research publication are often quick, visual indicators of the findings of the study. You can reference these by looking at the end of the paper, after the References or Bibliography section. Bar c harts and graphs are often used, or mapped webs to show hierarchical relationships and connections. Researchers are required to make these easily understandable, with applicable keys included, making them a great resource for beginning a scaled-down adaptation.Pay attention to the abstract, but dont use the same languageThis one is important. Abstracts are purposefully written to summarize the framework and methodology of the research. The language used is succinct, formulated, and chocked full of terminology that is edited specifically for removing wordiness and unnecessary language.The abstract is also typically written with a lot of passive verbs. Below is a common passive sentence you may find in a research abstract:The researchers found†¦The trick to modifying this statement is to simply state the findings of the research. Instead of The researchers found that 63% of employees reacted positively to a career ladder incentive plan, instead explain that, This career ladder in centive plan works - and the research proves it! The specific details can always be included in footnotes in case the reader wants to fact check.PowerPointThe above information also applies well when attempting to convert research into PowerPoint presentations. This type of writing is becoming a common task as modern workplaces are focusing professional development on data driven strategies.In fact, the commonly accepted grammar rules for PowerPoint slides are often even more lax than those of informal business correspondence. Bullet points are preferred to complete sentences, and end punctuation is sporadic.

EASTERN FOODS Essay Example | Topics and Well Written Essays - 2000 words

EASTERN FOODS - Essay Example This project aims at presenting an outline indicating the way forward for the eastern foods expansion plan in the United Kingdom. The concept of human resources is significant within any given business. It basically concerns the welfare of employees in the organization as well the manner the employees interact with one another towards the realization of the business’s goals. Various challenges are deemed to face the eastern foods business in line with the management of human resources. The issue of culture is an issue that presents challenges to many organizations. The human resource team of eastern foods will have to take the initiative of ensuring that diverse aspects within the organization are well controlled. Other critical challenges that the eastern foods will have to address in the management of human resources include; developing a plan for staff recruitment, ensuring coordination of staff, developing ways of training its employees and motivating them to work towards the targeted business goals. Accounting is another crucial feature of organizational structure that the company will have to address. ... Another very important challenge in line with accounting is financial reporting. This basically involves the presentation of financial reports such as financial statements at the end of a specified time. Financial reporting will pose a challenge to the business necessitating the need for the management team to ensure that it develops ways of fostering better ways of keeping records. Financial reports provide very crucial information in regards to the performance of the business hence they are used in facilitation of decision making process in the organization. These challenges shall aid in the developing of an organizational structure by the management on how to carry out financial management. Marketing relates to all activities that aid in creating awareness about a business and promoting sales. Marketers make a business and its products to be well known to customers. For the eastern foods business there are some challenges in line marketing that will assist the management team of e astern foods to have an idea on how to structure their marketing strategies they include; ensuring high customer service standard, ensuring that queries and complaints presented by customers are well handled and developing ways for the diversification of the business’s marketing campaigns (Pollan 2009, p.65). Another crucial challenge in line with marketing involves the issue of finances. Marketing activities especially when a new business is being developed in a hew region cost quite high. Operations management involves activities that involve dealing inventory issue in the business in this case the challenges related to operational management include; developing ways of order supplies, ensuring organization

Business continuity management Essay Example | Topics and Well Written Essays - 500 words

Business continuity management - Essay Example BCM programs and plans are a part of risk management and emergency operations on the government level. At the beginning of the 21st century, government promotes new programs and policies aimed to protect all spheres of business and population. These decisions can have multiple influences and affects on the lives of civilians involved in the incident and the lives of rescuers, the lives of managers operating in the BCM system and population in general (Chandler, Wallace, 2004). Even seemed insignificant element of data that is missed or resource not assigned, a division or task force assigned to the wrong area or not tracked properly has resulted in catastrophic consequences for the entire population and business activities. For this reason, BCM supports considerably the development of improved accountability system for tracking personnel and resources, ministries and business agencies. Perception of the threat is a significant motivating principle for government, however, it influenc es the pace, nature, and extent of development and implementation of security policy and measures. The principle of the rule of law has been, and remains, a constant in current BCM policy. To promote and implement BCM programs, government introduces BCP (plans) for b

Animal Cruelty in China Essay Example for Free

Animal Cruelty in China Essay Now our eyes are lashed by animal-abusing events nearby: Liu Haiyang, a Qinghua University student, hurt bears by sulphuric acid; tigers in circus troupe died of tiredness; thousands upon thousands of pet dogs in Guangzhou have them vocal cords cuthere are still countless such examples too tragic to look upon. The lesson we learn from that is not the transaction to individual event, but the need of some deep-going thinking: why does China have no related laws to ban and penalize similar commitment, when our society is increasingly developed; and why can our citizens turn blind in front of such atrocities when they are kept in a nation with profound Buddhism origin. Few people in China care about the feelings of animals or possess the concept of animal welfare. Some traditional factors play a positive role in this field. From childhood, anything about animals, most Chinese children get in touch with has undoubtedly put man above them. Even some of the children songs have described the nature of animals as malicious, such as slippery fox and ruthless wolf and so on, which not only casts a dark shadow over their hearts, but also leaves a wide gap between animals and children. These can all be taken in at a glance at the old saying: Man is the master of the universe. Disdain in spirit may lead to cruelty in action. As a result, man endows himself the natural rights to dominate the universe at the thought of human rights is gifted by the God, and take the life of animals as trifling matters. The civilized man always divides creatures into mankind and animals. The reason is no doubt that man thinks high of himself. Then is the deep-rooted human priority really true? Why should we insist on the inferiority of animals? Darwin has particularly compared the intellect of man and lower orders animals. He hold the opinion that we now know that the sensory organs, intuition, all kinds of emotions and functions, such as, love, memory, attention, curiosity, imitating and reasoning abilities, etc. Scientists have proved that animals possess sense perception as man does, which makes us have to ask ourselves a question: in the past 200 years, why did men keep extending the idea of ethics from state to nation, then to race, and finally to all individuals? Of course, morality has economic limitation. The reason because we found the former practice unfair. History shows that the category of ethical ideas is continuously expanding, and its extent keeps deepening. Man will finally break each kind of discovered unfairness, but we still exclude most perceptive species. Man could not communicate with animals in language, nor could they by other means. Therefore, man could not understand their agony and thereby took it as granted that animals could not sense pain. But now, man can measure whether an animal is suffering pain by some quantified standards. Experiments also proved the ability of animals to sense pain. If man still disregards their feelings in such a case, then it can by no means be considered a noble thing. A Chinese proverb says that never give anything to the others unless you like the thing. It may be changed into never give anything man dislike to them. Then how should we judge the suitable category of ethics at present level? I believe that the profit of each object involved in an action should all be considered. Therefore, we should extend the category of ethics to all species that are able to sense pain, joy and happiness. Why cannot man recognize animals in real life? The reason is that morality also has limitation of society. In reality there are usually conflicts between man and animal. Once man thinks an animal is harmful to him, he will show defense and hostility, considering not at all its welfare. Humans treat other humans still like this, let alone towards animals incapable of communicating in human languages. Therefore, powerful binding force is needed to seek welfare for animals. From the legal point of view, the inheritance of excellent Chinese traditional morality should be absorbed by newly discussed Chinese Animal Welfare Laws. Although it is easy to learn from abroad, it still needs persevering efforts of several years to really make the idea of animal welfare go deep into the hearts of most Chinese citizens. Since China has now been one of the members of World Trade Organization, the legal system and civilization level must catch up with the steps of economy linked to international developed countries. Thus, the development is wholesome, up-going and full-scale. It will be a great victory of global animal welfare cause to realize its popularization in China, a country that takes up one fifth of the world population. Up till now, most countries have enacted related laws and regulations. Many experience shows that in a society, the more advanced the economy, and the deeper the democratic idea goes into people heart, the much easier the concept of animal welfare is popularized and accepted by its citizens. Whether a person owns a kind heart can also be judged by his treatment toward animals. It is said that some criminologists point out that the maltreatment toward animals in childhood is a sign of the risk of committing crimes after grown up. Law is the minimal morality. The love and attention to animals should be from the bottom of hearts, instead of the regulation at legal levels. Maybe when human society reaches the stage of, in the word of Confucius, every life being equal, it is the time that animals finally be liberated. Universal love has no distinction between species. This is a world shared together by man and animals. China has started fairly late, but we may not escape or be absent in the trend of universal love. The future is bright but the way is zigzag. I would like to cite this Chinese proverb to describe the situation of Animal Welfare Law in China and I hope all the animals live happier life in the future, in China.

Emotional Branding Essay -- Marketing

Introduction The notion of branding as we have come to know it has evolved noticeably over the years as transformations within marketplace have opened up doors for innovative branding approaches and contributions,in addition to this one could arguably say that most of these changes can be attributed to a shift within the mindset of the consumer as the emergence of various segments and target markets has brought about a new set of demands and expectations when it comes to effectively creating and sustaining profitable relationships between a brand and its desired consumer . One cannot deny the fact the proceedings leading up to the present decade have played a role in the visible shift from an industrially driven economy to a one where the consumers are placed in the drivers seat. That being said the branding landscape has become increasingly competitive as new brands and products are being launched frequently thus making it difficult for brands to not only connect with consumers but to also distinguish what differentiates them. As a result brands are now left with the task of finding new methods of gaining favour amongst their desired consumers in order to create meaningful connections. â€Å"We are clearly dealing with a completely different set of values today than 5 years ago. Speed has replaced stability; intangible assets have become more valuable than tangible objects. The traditional supply and demand economic models are being completely revaluated.†(Gobà ©, 2001) In aid of this Author Kevin Roberts describes the journey from products to trademarks to consumers to brands a series of steps that have a profound effect on how businesses deal with consumers and how people deal with brands. In his book Lovemarks: The ... ... Bibliography : http://www.mikesaunders.com/2011/02/28/generation-y-in-south-africa-a-short-study/ Cook, G; Erwin, K; Carmody, P; Enslin, C (2010) How healthy is your brand?, in The Encyclopedia of Brands and Branding 2010, (pending publication) Gobe, M. 2001. Emotional branding : The new paradigm for connecting brands to people. New York: Allworth Press Howe, N; & Strauss, W (2007) â€Å"The Next Twenty Years: How Customer and Workforce Attitudes Will Evolve†. Harvard Business Review . July–August ed, p. 41-52. Roberts , K ( 2005 Lovemarks: The future of beyond brands Howe, Neil; Strauss, William 2000. Millennials Rising. New York: Vintage Books. http://thinking-brands.blogspot.com/2009/10/customer-based-brand-equity-model-cbbe.html Cyndi green glass http://www.dmsolutions.com/blog/get-emotional-about-your-branding/ March 14, 2012

Holden Caulfield

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Criminal Activities Of Hells Angels Motorcycle Club Free Essay Example, 1250 words

The report portrayed a very bad picture that showed an alarming menace of which serious state security intervention was inevitable. The situation had become unmanageable, habitual and was hurtful to those who fell victims. The criminals seemed to operate in organized groups roaming freely on highways in stripped down Harley-Davidson motorcycles that they snatched from innocent victims. In terms of outfit, the criminals were usually dressed to resemble pirates, having full beards and a ring on one of their ears, in addition their hair hang up to their shoulders and had sleeveless denim jackets that had skull embroideries on them, on their chests they had iron crosses and different kinds of swastikas perfectly fitting on their helmets. These criminals appear to be in between their 20s and mid-40s in terms of their age estimates. When they decided to strike, they would do it fearlessly at any part of the states without minding the presence of police. They resided in underground tunnels where they were the lords, this place was dark, rancid and very impenetrable. Driven by the motivation to find out the real information behind these criminal gangs, Hunter Thompson decided to carry out an investigation secretly. We will write a custom essay sample on Criminal Activities Of Hells Angels Motorcycle Club or any topic specifically for you Only $17.96 $11.86/page